If the world is increasingly about experiences, then products are a means to the experience. What if sports retailers could inspire the local experience and then support that with their gear. Would that separate them from the competition and drive sales? We discuss a couple of examples.

Businesses are selfish, wanting their customers to buy often and share their delight with others. Customers are selfish in that they don't want to be bothered until the exact moment they have a need and then have high expectations. We talk tips for brands to present their best selves at the right time.

A recent article by Agent Image mentions 3 key trends realtors should focus on. We expand on the suggestion to go local and discuss why realtors often miss the mark with attempts to share their hyperlocal expertise in their digital presence. See how Local Content Optimization can help make it easy and effective.

"Near me" searches are at their peak during the winter holiday season. Today we’re giving some advice to make sure brands are present with the appropriate message when their customers are looking for them and discussing how Local Content Optimization can help you provide the right experience at the right time of year for your customers.

Yet again travel brands are nowhere to be found on Interbrand’s Best Global Brands list. Today we're discussing how travel brands can learn from those already on the list and how Local Content Optimization can make it easy.

Hotels using local happenings to increase bookings is great for outbound efforts, but when your guests are looking to come for local experiences you aren't aware of, are you packaging up that inspiration to stand out from competitors and drive bookings? Local Content Optimization can help by balancing outbound efforts with these inbound efforts on your hotel site to drive gross booking revenue.

We love to see brands using location-based marketing to reach their customers and REI does something cool here to inspire their customers looking for adventure. But as the number of brands engaging in geo-fencing grows, consumers may increasingly be tired of the interruptions. It’s important for brands to be ready to assist when customers are actually looking for inspiration and though it may seem difficult, there are great tools that can easily deliver, making REI a destination.