Local is critical now more than ever for hotels. The fall of the concierge into the digital cracks means finding new ways to facilitate local experience planning. There's also a sneaky important reason why hotels should be thinking about what's in their backyard in order to maximize revenue.

Subaru Love Promise is a great example of a highly impactful corporate responsibility campaign. Unfortunately it gets diluted from dealership to dealership throughout the country. The good news is Local Content Optimization is an easy and efficient solution for that problem!

Good retail starts with great focus on customer experience throughout the marketing ecosystem. Personalization for frequent shoppers is manageable, but is there a way to increase personalization for less frequent shoppers that still deliver significant revenue?

Is YEXT's shying away from the term "local" and moving to Online Brand Management to increase appeal with enterprise brands being done at exactly the wrong time?

Highly personalized, geo-relevant ads are a great first step for brands looking to hyperlocalize their marketing efforts. An unfortunate trend we’ve seen is those ads leading to a generic company page, corporate page, or a form page. We’re discussing how Local Content Optimization can optimize landing pages to increase post-click performance.

REAL Trends suggests implementing AI/chat and lifestyle search to evolve the web presence for real estate agents. We’ll deliver a bit more of a focus on the lifestyle portion.

Dating websites - helping your members find an agreeable and safe location to connect for the first time would be a really useful and welcomed feature. Local Content Optimization can help by surfacing all local area of interest attractions to help your members find these locations right from your site.