Hotels need to be active through all stages of the guest journey! Today we’re discussing how Local Content Optimization can help add guest value across numerous stages.

Today we're discussing three reasons why local should be a big part of your marketing efforts!

Concierges of old are turning in their graves! In such a competitive environment it's imperative that hotels deliver travel activity planning tools to their guests through their travels. Beware, your guests can and will get this experience elsewhere if you don't provide it!

Important message for marketers: Consumers’ interests are ever-changing. Inspire the future by connecting dots from that past.

Indochino does a great job of bringing local flavor into their stores. We should add that bringing that same flavor to their location pages might drive significant benefit in terms of store visits and appointments. It’s critical to balance rational with emotional. Local Content Optimization can make this easy and efficient!

The opportunity to express hyperlocal expertise exists equally for Real Estate listing services as well as agents themselves in different ways and for slightly different reasons. Learn how Local Content Optimization can help.

Local in-person peer support helps WW and Jenny Craig stand out over online-only weight loss programs. Enhancing this local presence can further distance them from competition. Local Content Optimization can help by giving current & prospective members local inspiration and facilitation, such as local beach yoga classes or walking trails uniquely across physical locations and even in markets where they don't have a physical store.