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Mike Raleigh

Mike Raleigh

Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

Recent Posts:

The Local Brew #31: Millennials Don't Have a Corner on the Market

Let's be clear that it's across all demographics that near me searches are increasing, not just millennials! It can be dangerous to have too narrow of a focus.

The Local Brew #30: The Great Pizza Debate... and Tacos... and Pancakes

We're talking tacos, pancakes and pizza, and how in locations around the country, terminology and expectations may differ! It’s important that brands understand location-based differences and market appropriately.

The Local Brew #29: Privacy & Personalization - Travel Industry

We’re sharing two ways to approach balancing privacy and personalization within the travel industry!

The Local Brew #28: Corporate Travel Policies

Why do 50% of employees work around corporate travel policies and programs? We talk about the challenges and what can be done.

The Local Brew #27: Allstate's "Park Road" Ad

Allstate's "Park Road" ad is great at expressing local empathy for different cities and towns in the US. As good as it is, the digital experience for a consumer doesn't tow the line. We're discussing how Local Content Optimization could help thread the needle.

The Local Brew #26: ROI of Content

Best compliment we've received to date from a client: "You dramatically improved the ROI of content that we had previously created!" See how Local Content Optimization does this and what other results you can expect!

The Local Brew #25: Pet Retailers vs. E-Commerce

Pet owners want and need far more than pet supplies from their local pet retailers. Today we're talking about how pet retail can gain an increased advantage locally over e-commerce.

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