Let's be clear that it's across all demographics that near me searches are increasing, not just millennials! It can be dangerous to have too narrow of a focus.

We're talking tacos, pancakes and pizza, and how in locations around the country, terminology and expectations may differ! It’s important that brands understand location-based differences and market appropriately.

We’re sharing two ways to approach balancing privacy and personalization within the travel industry!

Why do 50% of employees work around corporate travel policies and programs? We talk about the challenges and what can be done.

Allstate's "Park Road" ad is great at expressing local empathy for different cities and towns in the US. As good as it is, the digital experience for a consumer doesn't tow the line. We're discussing how Local Content Optimization could help thread the needle.

Best compliment we've received to date from a client: "You dramatically improved the ROI of content that we had previously created!" See how Local Content Optimization does this and what other results you can expect!

Pet owners want and need far more than pet supplies from their local pet retailers. Today we're talking about how pet retail can gain an increased advantage locally over e-commerce.