It's important for the travel industry to add experiences and/or personalization for all of their customers, whether they are frequent travelers or infrequent travelers. While expectations for these two groups differ, both have needs that must be met.

Today we are talking about how Local Content Optimization can help outdoor outfitters drive middle of the funnel performance.

We're sharing 3 ways that brands can use location data beyond targeting to engage and drive results. We're discussing Foursquare, Yext and Local Content Optimization.

We're discussing how hotels can improve the way they express their local area knowledge to their guests. “Things To Do” experiences are not as effective as they could be. We get it, it’s not easy to keep this information up-to-date - that’s where Local Content Optimization comes in!

We love to see brands who understand that having a community-level presence is important. Unfortunately, it’s not easy to do this effectively and some attempts we’ve seen have fallen a bit short. Local Content Optimization can power these experiences to drive traffic for your brand.

We're discussing how middle of the funnel woes for multi-location brands are often the result of personalization collapse in the post-click experience!

We're exploring a home buyer's decision making process vs. the information realtors share on their websites. As the home buying process skews emotional, it is important that realtors provide community insights such as amenities, local shops, activities, etc., rather than just market data!