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Mike Raleigh

Mike Raleigh

Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

Recent Posts:

The Local Brew #17: Tips for Location-Based Businesses

We're discussing a few important tips for location-based businesses and sharing how Local Content Optimization can help provide georelevance!

The Local Brew #16: Local Marketing Excuses

Brands, your customers are local and so should you be. In this video, we're refuting the excuses we've heard from brands who don't engage in local marketing!

The Local Brew #15: OkCupid's DTF Campaign

We love OkCupid's DTF campaign! Today we're considering how the campaign can benefit from adding local social and local landing pages and how Local Content Optimization can help!

The Local Brew #14: Nextdoor and Sprinklr

Nextdoor and Sprinklr recently announced their partnership that will allow brands to advertise hyper-locally. We're discussing how Local Content Optimization can aid this initiative with hyperlocal landing pages.

The Local Brew #13: Trulia Neighborhoods

We're discussing how Trulia Neighborhoods is adding hyperlocal value and utility for home buyers!

The Local Brew #12: Hyatt FIND

Exploring Hyatt's "FIND" experience platform and how Local Content Optimization can make a big difference!

The Local Brew #11: Reach vs. Personalization

When it comes to personalization, one-to-many is impersonal and one-to-one is hard to engage. Brands should consider the potential of one-to-community - with the right tools, it's scalable and efficient.

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