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Mike Raleigh

Mike Raleigh

Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

Recent Posts:

The Local Brew #10: Personalization and Micro Moments

We're talking about some risks of personalization - interrupting and delivering irrelevant content. Brands should be present in consumer's micro moments - reaching them when they want to see and hear from you!

The Local Brew #9: Out-Of-Home Campaigns

Are OOH campaigns engaging communities on a deeper, hyperlocal level, or just reaching a location?

The Local Brew #8: CVS Pharmacy

We're exploring how retailers like CVS Pharmacy could benefit from Local Content Optimization.

The Local Brew #7: Local Content Optimization

Why is Local Content Optimization helpful for national brands? It allows you to be fresh, current and locally relevant across channels and outperform your national efforts!

The Local Brew #6: Petco

Today we're exploring Petco's Amazon-proofing initiatives and how Local Content Optimization can help optimize.

The Local Brew #5: Corporate Travel Program Adherence

Employees may seem to veer away from corporate travel programs - today we're discussing why that is.

The Local Brew #4: Amazon-Proofing Your Brand

We're sharing some advice for location-based brands trying to Amazon-proof themselves.

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