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We're clarifying the role of the ad vs. the landing page in driving performance!
Recent studies have shown that geotargeting and geofencing can double the performance of national ads.
Companies in the travel industry must feel as if they are in a zero-sum business. As if the only thing anyone cares about anymore is how much they’re going to pay. Consumers say it. Businesses say it. But worst of all, it’s a race to the bottom that gives the Online Travel Agencies (OTAs) – who don’t have physical locations to pay for and manage – an obvious advantage.
Realtors: When you’re selling a home, you can’t forget the first rule of marketing! Check out our Daily Shot where we discuss how to sell more than just a home when selling a home!
Real estate agents: When someone is looking to buy a home, they’re only interested in the home, right?
The increased focus on “local” isn’t lost on most national marketers. But those same national brands have generally tended to view local marketing as inefficient and unscalable. So, what’s the trick to making local efforts pay off?
Check out our Daily Shot where we discuss the kind of content real estate agents should share to express their local expertise to stand out from competition and drive and convert more leads!
