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There is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, it can be prosecuted as fraud. It used to work like this:
The problem with selling a home generally isn’t the home. It isn’t the person selling the home (well, most of the time). And you know, it really isn’t even the price. The problem with selling a home by and large comes down to the first rule of marketing – something that applies to home selling just as much as it does to soda pop selling or car selling or anything-else selling.
It may be especially difficult for big brands to localize their location efforts with anything more than simply rational information. Local Content Optimization makes adding intent driving emotional content easy, providing brands with a scalable local presence, reach out to learn more!
There’s much more to a trip than the flight, hotel, and ground transportation. People are out experiencing! Travel brands like TripAdvisor realize this, but can't limit themselves to just bookable tours and attractions. LEXETravel can help!
Experiential travel continues to rise. We’re discussing the need for hotel brands need to shift to meet the changing environment and how LEXETravel can help!
Today we’re discussing the exciting new partnership between Amex Global Business Travel and Lola.com, what this means for the evolution of corporate travel programs and sharing an opportunity to add in our LEXETravel solution!
Thanks to mobile, it’s easier than ever before to drive intent with consumers, but privacy continues to be an issue. Thanks to Local Content Optimization (LCO), you can make an impact with audiences when they’re looking for you, even before they give you their personal data! Reach out to learn how the impact of Mass Local can help your brand!
