We love to see brands using location-based marketing to reach their customers and REI does something cool here to inspire their customers looking for adventure. But as the number of brands engaging in geo-fencing grows, consumers may increasingly be tired of the interruptions. It’s important for brands to be ready to assist when customers are actually looking for inspiration and though it may seem difficult, there are great tools that can easily deliver, making REI a destination.
Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally!
