We love to see brands who understand that having a community-level presence is important. Unfortunately, it’s not easy to do this effectively and some attempts we’ve seen have fallen a bit short. Local Content Optimization can power these experiences to drive traffic for your brand.

We're discussing how middle of the funnel woes for multi-location brands are often the result of personalization collapse in the post-click experience!

We're exploring a home buyer's decision making process vs. the information realtors share on their websites. As the home buying process skews emotional, it is important that realtors provide community insights such as amenities, local shops, activities, etc., rather than just market data!

We're discussing a few important tips for location-based businesses and sharing how Local Content Optimization can help provide georelevance!

Brands, your customers are local and so should you be. In this video, we're refuting the excuses we've heard from brands who don't engage in local marketing!

We love OkCupid's DTF campaign! Today we're considering how the campaign can benefit from adding local social and local landing pages and how Local Content Optimization can help!

Nextdoor and Sprinklr recently announced their partnership that will allow brands to advertise hyper-locally. We're discussing how Local Content Optimization can aid this initiative with hyperlocal landing pages.