Consumers increasingly have the tools to avoid unwanted interruptions, ad tech solutions like programmatic, dynamic creative optimization (DCO) and Creative Management Platforms (CMP) help drive relevance. Ultimately it is the content itself that will determine whether consumers are receptive.

Why do brands spend time geotargeting their digital media to start a conversation with customers then drop the ball when they click? Why, it’s almost criminal.

Marketers need to go beyond simply location targeting. Your consumers are local and so should you be. We're sharing three reasons to add geo-relevance to your marketing efforts!

When you’re selling a home – either as a listing agent or a buyer’s agent – understanding what is really motivating home buyers can be the difference between success and failure.

Given the pressure placed on marketers to deliver results, it's surprising that more brands aren't focusing on "local." We're discussing why some excuses for not doing local marketing just don't stand up.

It's no secret that audience relevance is key in your marketing efforts. Check out this guide to adding geo-relevance that drives better performance in your ads and content.