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Daily Shot 1: Categories of Local Content for Real Estate Agents

Check out our Daily Shot where we discuss the kind of content real estate agents should share to express their local expertise to stand out from competition and drive and convert more leads!

Where I Want To Be: How Marketers Screw Up Geotargeting

There is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, it can be prosecuted as fraud. It used to work like this:

Realtors: Buying A Home Is About Much More Than Buying A Home

The problem with selling a home generally isn’t the home. It isn’t the person selling the home (well, most of the time). And you know, it really isn’t even the price. The problem with selling a home by and large comes down to the first rule of marketing – something that applies to home selling just as much as it does to soda pop selling or car selling or anything-else selling.

The Local Brew #80: Creating A Hyperlocal Presence For Large Brands

It may be especially difficult for big brands to localize their location efforts with anything more than simply rational information. Local Content Optimization makes adding intent driving emotional content easy, providing brands with a scalable local presence, reach out to learn more!

Local Brew Video #79: TripAdvisor's Experiences and Restaurants Businesses Outpace Vacation Rentals

There’s much more to a trip than the flight, hotel, and ground transportation. People are out experiencing! Travel brands like TripAdvisor realize this, but can't limit themselves to just bookable tours and attractions. LEXETravel can help!

The Local Brew #78: Helping Hotels Meet Traveler Expectations

Experiential travel continues to rise. We’re discussing the need for hotel brands need to shift to meet the changing environment and how LEXETravel can help!

The Local Brew #77: Amex Global Business Travel and Lola.com

Today we’re discussing the exciting new partnership between Amex Global Business Travel and Lola.com, what this means for the evolution of corporate travel programs and sharing an opportunity to add in our LEXETravel solution!

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