Marketers know that once a user clicks on a digital ad, they either complete a transaction or not. Then, they’re gone.

With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?

Most national marketers understand that "local" is important.

More and more agents are realizing that it’s important to deliver their local knowledge in the digital space.

Real estate agents: How are you delivering the right local expertise to your different prospective clients?

You’ve heard of the old bait-and-switch sales tactic.

Real estate agents: When someone is looking to buy a home, they’re not buying just the home. So, you shouldn’t just be selling one!