When you’re selling a home – either as a listing agent or a buyer’s agent – understanding what is really motivating home buyers can be the difference between success and failure.

Given the pressure placed on marketers to deliver results, it's surprising that more brands aren't focusing on "local." We're discussing why some excuses for not doing local marketing just don't stand up.

It's no secret that audience relevance is key in your marketing efforts. Check out this guide to adding geo-relevance that drives better performance in your ads and content.