We're discussing how Trulia Neighborhoods is adding hyperlocal value and utility for home buyers!
Exploring Hyatt's "FIND" experience platform and how Local Content Optimization can make a big difference!
When it comes to personalization, one-to-many is impersonal and one-to-one is hard to engage. Brands should consider the potential of one-to-community - with the right tools, it's scalable and efficient.
We're talking about some risks of personalization - interrupting and delivering irrelevant content. Brands should be present in consumer's micro moments - reaching them when they want to see and hear from you!
Are OOH campaigns engaging communities on a deeper, hyperlocal level, or just reaching a location?
We're exploring how retailers like CVS Pharmacy could benefit from Local Content Optimization.
Why is Local Content Optimization helpful for national brands? It allows you to be fresh, current and locally relevant across channels and outperform your national efforts!
We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions.