Nike recently joined brands such as Nordstrom and Amazon in delivering a hyperlocal experience through their live experience store in LA - Nike by Melrose. We discuss the opportunity in their digital presence to deliver a balance of rational and emotional content to drive even more desire for customers to visit you and how Local Content Optimization can make this possible!

College football has created a whole new category of tourism that is continuously growing. This creates great potential for success for businesses in the local area to drive revenue. We discuss opportunities for local businesses to cater to out-of-town college football guests and how Local Content Optimization can help create that welcoming, locally-empathetic presence for guests.

If the world is increasingly about experiences, then products are a means to the experience. What if sports retailers could inspire the local experience and then support that with their gear. Would that separate them from the competition and drive sales? We discuss a couple of examples.

Businesses are selfish, wanting their customers to buy often and share their delight with others. Customers are selfish in that they don't want to be bothered until the exact moment they have a need and then have high expectations. We talk tips for brands to present their best selves at the right time.

A recent article by Agent Image mentions 3 key trends realtors should focus on. We expand on the suggestion to go local and discuss why realtors often miss the mark with attempts to share their hyperlocal expertise in their digital presence. See how Local Content Optimization can help make it easy and effective.

"Near me" searches are at their peak during the winter holiday season. Today we’re giving some advice to make sure brands are present with the appropriate message when their customers are looking for them and discussing how Local Content Optimization can help you provide the right experience at the right time of year for your customers.

Yet again travel brands are nowhere to be found on Interbrand’s Best Global Brands list. Today we're discussing how travel brands can learn from those already on the list and how Local Content Optimization can make it easy.