Hotels using local happenings to increase bookings is great for outbound efforts, but when your guests are looking to come for local experiences you aren't aware of, are you packaging up that inspiration to stand out from competitors and drive bookings? Local Content Optimization can help by balancing outbound efforts with these inbound efforts on your hotel site to drive gross booking revenue.

We love to see brands using location-based marketing to reach their customers and REI does something cool here to inspire their customers looking for adventure. But as the number of brands engaging in geo-fencing grows, consumers may increasingly be tired of the interruptions. It’s important for brands to be ready to assist when customers are actually looking for inspiration and though it may seem difficult, there are great tools that can easily deliver, making REI a destination.

Local is critical now more than ever for hotels. The fall of the concierge into the digital cracks means finding new ways to facilitate local experience planning. There's also a sneaky important reason why hotels should be thinking about what's in their backyard in order to maximize revenue.

Subaru Love Promise is a great example of a highly impactful corporate responsibility campaign. Unfortunately it gets diluted from dealership to dealership throughout the country. The good news is Local Content Optimization is an easy and efficient solution for that problem!

Good retail starts with great focus on customer experience throughout the marketing ecosystem. Personalization for frequent shoppers is manageable, but is there a way to increase personalization for less frequent shoppers that still deliver significant revenue?

Is YEXT's shying away from the term "local" and moving to Online Brand Management to increase appeal with enterprise brands being done at exactly the wrong time?

Brands need to focus on delivering a great experience in digital before and even after customers engage with their business, in addition to their in-store experience. We’re discussing 3 things brands should think about planning a CX agenda and how Local Content Optimization can help make this possible.