Highly personalized, geo-relevant ads are a great first step for brands looking to hyperlocalize their marketing efforts. An unfortunate trend we’ve seen is those ads leading to a generic company page, corporate page, or a form page. We’re discussing how Local Content Optimization can optimize landing pages to increase post-click performance.

REAL Trends suggests implementing AI/chat and lifestyle search to evolve the web presence for real estate agents. We’ll deliver a bit more of a focus on the lifestyle portion.

Dating websites - helping your members find an agreeable and safe location to connect for the first time would be a really useful and welcomed feature. Local Content Optimization can help by surfacing all local area of interest attractions to help your members find these locations right from your site.

Hotels need to be active through all stages of the guest journey! Today we’re discussing how Local Content Optimization can help add guest value across numerous stages.

Today we're discussing three reasons why local should be a big part of your marketing efforts!

Concierges of old are turning in their graves! In such a competitive environment it's imperative that hotels deliver travel activity planning tools to their guests through their travels. Beware, your guests can and will get this experience elsewhere if you don't provide it!

Important message for marketers: Consumers’ interests are ever-changing. Inspire the future by connecting dots from that past.