Indochino does a great job of bringing local flavor into their stores. We should add that bringing that same flavor to their location pages might drive significant benefit in terms of store visits and appointments. It’s critical to balance rational with emotional. Local Content Optimization can make this easy and efficient!

The opportunity to express hyperlocal expertise exists equally for Real Estate listing services as well as agents themselves in different ways and for slightly different reasons. Learn how Local Content Optimization can help.

Local in-person peer support helps WW and Jenny Craig stand out over online-only weight loss programs. Enhancing this local presence can further distance them from competition. Local Content Optimization can help by giving current & prospective members local inspiration and facilitation, such as local beach yoga classes or walking trails uniquely across physical locations and even in markets where they don't have a physical store.

Let's be clear that it's across all demographics that near me searches are increasing, not just millennials! It can be dangerous to have too narrow of a focus.

We're talking tacos, pancakes and pizza, and how in locations around the country, terminology and expectations may differ! It’s important that brands understand location-based differences and market appropriately.

We’re sharing two ways to approach balancing privacy and personalization within the travel industry!

Why do 50% of employees work around corporate travel policies and programs? We talk about the challenges and what can be done.