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The Local Brew #44: If Bad Retail Is Dead, What Makes "Good" Retail?

Good retail starts with great focus on customer experience throughout the marketing ecosystem. Personalization for frequent shoppers is manageable, but is there a way to increase personalization for less frequent shoppers that still deliver significant revenue?

 

Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally! 

Mike Raleigh
Mike Raleigh
Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

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