Despite claiming over 34 million members, the brand had a need to connect more deeply with local communities across the US to maintain current and drive new membership

• They wanted to highlight programs, activities and events at a local level, however across their owned channels they were fragmented and inconsistent
  
  
• Despite attempts at local, the brand was seen as a national distant organization in their member surveys.
  
  
• They had no way to contextualize existing national, state and town assets to where their audience was

Create a local digital presence, “In Your City/Town” in all 29,000+ US towns

• Integrate and localize all brand content assets (National, State and local) across web, mobile, email and social media
  
  
• Power the IOS in-app "things to do" and "place to go geo-location"

• Provide local impact for over 70,000 brand events each month
  
  
• Utilizing proprietary database of content and events across all US Towns, created an enhanced user experience by adding unique content channels which where segmented and tailored to their audience
  
  
• Over 13 national programming channels were geo-targeted and localized to provide maximum support and exposure across the local town pages

Increased geo-relevancy across media, driving +30 million unique visitors to client domain

71% of digital users believing that the brand is “Part of their local community”